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Google Ads tactics for ecommerce and DTC brands, from the accounts we run every day.
LatestSmart Bidding Rules: 5 New Ones for Google Ads (and 4 Old Ones That Still Hold)Top articles
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All articles
- Smart Bidding Rules: 5 New Ones for Google Ads (and 4 Old Ones That Still Hold)
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The Practical Framework for Blended ROAS Bidding in Google Ads
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AI Max Should Be Its Own Campaign Type: 3 Arguments Google Shouldn’t Ignore
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Smart Bidding Changes: Your Action Plan for What Comes Next
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Smart Bidding Changes: A Framework for How Often and How Much
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PPC Job: What You’ll Control When Google Ads Is 100% AI-Driven
Max Bid Limits: How We Use Them to Stop CPC Creep (And 2 Tests to Run)
Phrase Match + AI Max: Did Google Just Kill Broad Match?
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Performance Max vs Standard Shopping: Which to Use (and When)
Phrase Match vs Broad Match: Why Your Data is Lying to You
Smart Bidding Mistakes: 6 Ways You’re Quietly Losing Money
Performance Max Setup: The Ideal Guide (From a PMax Skeptic)
Understand Smart Bidding: The Skill Separating the Top 1% from Everyone Else
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Elite Google Ads Agencies: The 5-Point Scorecard to Rate Your Partner
Agency Burnout: From Wanting to Quit to More Excited Than Ever
Black Friday Bid Adjustments: Stop Guessing and Use This Script Instead
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Smart Bidding Exploration vs. Lowering ROAS: What’s The Difference?
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Max Bid Limits: Why I Use Them on Every Google Ads Account I Manage
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Smart Bidding: Full guide to increased performance
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Performance Max, or Standard Shopping: What's right for you?
Performance Max: An in-depth look at the Ins and Outs
What Metrics Should My Agency Report on?
Feed-Based Search Ads: Build Entire Accounts Automatically
Simplifying Keyword Match Types - for eCommerce Accounts in Google Ads
9 Actions to Optimize Smart Bidding for eCommerce
6 Performance Max Claims That Have No Basis
Tweak Smart Bidding with Data Exclusion & Seasonality Bid Adjustments
Feed-Only Performance Max, or Full Setup: What's Best For You?
An In-depth Look at Google Shopping Optimizations
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Our Google Ads Audit Framework for eCommerce (Based on 100+ Audits)
Real-Time Dashboards to Replace Google Analytics Data Lag
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Black Friday: Google Ads Learnings from +5 Years
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The Forgotten Art of Manual Bidding in Google Ads (Full Framework)
PPC and eCommerce Platform Changes: How to Avoid The Dreaded Slump
How to Effectively Expand Google Ads into Multiple European Countries
The Google Ads Framework Behind $101,790,000 in eCommerce Revenue
Grow Your Google Ads Campaigns by Choosing the Right eCommerce Attribution Model
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Why Attribution is an Inaccurate Science in eCommerce and What to Do Instead
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Display Retargeting: The Efficient Setup for eCommerce
Dynamic Search Ads for eCommerce: The Easy-to-Understand Guide to 20% Added Revenue
Performance Max Optimization: 9 Ways to Improve Performance
Google Ads Bid Strategy: Manual or Automated?
How eCommerce Should Start Google Ads Campaigns from Scratch
Optimizing Responsive Search Ads for eCommerce
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The Future of Campaign Structures: Why We Have to Renew Our Thinking
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Starting a New PPC Agency: Six months, $256,000 ARR and 24 Key Learnings Later
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Top articles
Most read and watched lately
- How I Use Claude as a Google Ads SpecialistAI & Scripts
- New Customer Acquisition in Google Ads: Stop Using It WrongBidding
- Performance Max Setup: The Ideal Guide (From a PMax Skeptic)PMax
- Smart Bidding Changes: Your Action Plan for What Comes NextBidding
- Stop Over-Segmenting: The New Rules for Search Campaign StructureSearch