Most advertisers write Responsive Search Ad headlines once and never look at them again. That’s a problem. For years, we were flying blind, but Google has finally given us individual headline performance data: click-through rate, conversion rate, and ROAS for every single headline. The question is, what do you do with this data? How do […]
Responsive Search Ads Testing: The Simple System That Actually Works Read More »
Most PPC specialists open up Google Ads, stare at 15 empty headline slots, and proceed to write the same generic fluff every single time. You’re not writing to improve performance; you’re writing to get a higher Ad Strength score. You’re secretly trying to serve an algorithm just to get an A+ on your homework. But
Responsive Search Ads: Why You’re Breaking Google’s Algorithm Read More »
Summerize: Optimize your Google Ads search campaigns with an automation-focused approach; avoid minor tweaks and hacks that can harm performance. Create an optimization schedule and stick to it for consistency. Optimize the same area routinely until you don’t get anything out of it, then scale back the frequency. Intro Since I started writing content for
Search Ads Optimization Checklist: 15 Tasks You Shouldn’t Ignore Read More »
One of my biggest pet peeves with Google Ads accounts is when I see Dynamic Search Ad (DSA) campaigns be the most prevalent campaign within an account. In other words, it’s the campaign that spends the most money in an account. Having your Dynamic Search Ads account be your highest spending campaign is the biggest
Dynamic Search Ads for eCommerce: The Easy-to-Understand Guide to 20% Added Revenue Read More »
Summary Responsive Search Ads (RSAs) are generally an upgrade of old ad formats. Not being able to set a goal impedes them from being as effective as they can be. Don’t try too much: 5 quality headlines are better than 3 great, 3 mediocre, and 3 bad. Ad strength doesn’t (really) matter. Understanding what assets
Optimizing Responsive Search Ads for eCommerce Read More »
