What We’ll Look At
Performance Max might feel like a quick path to scaling your store, but it often leads to stagnation when treated as a one-size-fits-all solution. Most advertisers focus heavily on P-Max without realizing they’re missing granular control.
In this post, I’ll show why Performance Max campaigns aren’t full-funnel tools, and why Search and Shopping require different ROAS goals. You’ll see how campaign consolidation can stifle growth instead of fueling it.
I’ll also share data from real accounts that illustrate how granular setups often deliver better results. By the end, you’ll know how to position dedicated Search and Shopping to unlock consistent eCommerce success.
Chapters
00:00 – Intro
A quick overview of what makes P-Max appealing—and why it’s not foolproof.
00:45 – The big p-max misconception
Uncover the common belief that P-Max alone covers every funnel stage.
02:10 – Search vs shopping: why one-size roas doesn’t work
Learn why each campaign type responds differently to your targets.
04:30 – What you lose by consolidating
Discover how lumping everything into one campaign can stunt overall growth.
06:45 – Real account examples
See how real advertisers found more success by splitting up their campaigns.
09:10 – How to grow with dedicated search & shopping
Get the framework for setting separate goals to maximize performance.
11:00 – Summary
Wrap up the findings and clarify your next steps for more efficient scaling.
Join the Conversation
Are you running Performance Max, standalone Search, or both? Share what’s working best for you in the comments below.
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