Summary Smart Bidding is great at math calculations based on historical data To help Smart Bidding predict performance you can use seasonality bid adjustments Set adjustments based on your desired CPC increases, not CVR increases Never use for longer than 7 days To erase faulty data, or time periods, you can use data exclusion Use […]
Tweak Smart Bidding with Data Exclusion & Seasonality Bid Adjustments Read More »
Summary If everyone is using Smart Bidding, the advertiser that provides the best data will gain an edge in the auction. Micro conversions can be a way to give more data in cases where you don’t get enough transactions to fuel Smart Bidding. Attribution is fundamentally flawed, so adding more conversions to Google isn’t an issue. Start simple with
Unlock Non-Branded Growth with Micro Conversions in Google Ads Read More »
Much has been written about automated bid management in the last few years, but it seems little is written about managing your bids manually. At least not much that’s new information. So, in this article, I will talk in-depth about how to manually manage bids. It’s one of those parts of PPC management that I
The Forgotten Art of Manual Bidding in Google Ads (Full Framework) Read More »
Summary: Automated bidding strategies have overtaken manual bidding as the most efficient way to bid Smart Bidding from Google is better than 3rd party bidding software due to the number of bidding signals it has access to (and the core algorithm is good) Using automated bidding is not an excuse to abdicate responsibility for bidding
Google Ads Bid Strategy: Manual or Automated? Read More »
