Much has been written about automated bid management in the last few years, but it seems little is written about managing your bids manually. At least not much that’s new information. So, in this article, I will talk in-depth about how to manually manage bids. It’s one of those parts of PPC management that I […]

Summary: Automated bidding strategies have overtaken manual bidding as the most efficient way to bid Smart Bidding from Google is better than 3rd party bidding software due to the number of bidding signals it has access to (and the core algorithm is good) Using automated bidding is not an excuse to abdicate responsibility for bidding