SavvySession Summary Run a Performance Max script to know what assets to create Prep your assets in advance Ad Copy Images Videos Create a campaign structure segmenting On-Sale products to allow more granular bidding Create a fallback campaign Increase your budgets carefully (important not to do it willy-nilly) Set seasonal bid adjustments, and manage them

Summary Performance Max doesn’t give you the same controls as running standard campaigns Optimizing Performance Max is focused on working with the budget, targets, and splitting into different campaigns Because you can’t see the direct impact of a change, you should make fewer, but bigger, changes at a time If Performance Max is not performing adequately, you

While text ads can be filtered down to a few core optimization processes, like writing better ads or adding new keywords, Google Shopping is a much broader optimization skill. It is most comparable to landing page optimization. Yes, you can implement best practices, but beyond that, it’s a lot more open to interpretation. Here are a couple of

In an article on Search Engine Land, Andreas Reiffen shares research his company did on the impact of changing various attributes in the Google Shopping feed. His findings reflect what I saw when making changes to Shopping feeds back in 2014 (it was a long time ago, but stay with me). I mistakenly set up a

When it comes to driving eCommerce revenue from Google Ads, Google Shopping is one of the most popular campaign types, but it is also often the most overlooked when it comes to actual optimization. It seems this is as related to Shopping feed optimization as it is to campaign optimization. Hardly anyone goes beyond the standard Google