Summary Focus on the basics first Advanced custom labels allow you to analyze and segment your campaigns for better performance Go beyond the basic title optimizations (6 suggestions) How you can use images to boost your CTR Why working proactively with in/out-of-stock can improve performance Using fewer product variants Product price Intro As we go […]
Advanced Shopping Feed Optimization: 7 Key Areas to Deep Dive Read More »
Google Shopping feed optimization is something that most advertisers ignore. It hasn’t been prioritized by most, and many have seen great results over the years (and even greater since Smart Shopping came for a lot of advertisers). But ignoring your feed means leaving money on the table. When Google Shopping just got to the market,
Shopping Feed Optimization: A Prioritized List of Improvements to Your Feed Read More »
Summary Performance Max is a completely different campaign type than Smart Shopping: It combines 7 different campaign types into 1 campaign, whereas Smart Shopping was primarily a Shopping campaign. You can set Performance Max to focus on Shopping Ads if you want to maximize Shopping Ads as a channel. By stripping assets, you take away Performance Max’s ability
Feed-Only Performance Max, or Full Setup: What’s Best For You? Read More »
While text ads can be filtered down to a few core optimization processes, like writing better ads or adding new keywords, Google Shopping is a much broader optimization skill. It is most comparable to landing page optimization. Yes, you can implement best practices, but beyond that, it’s a lot more open to interpretation. Here are a couple of
An In-depth Look at Google Shopping Optimizations Read More »
Summary Great Google Shopping campaign structures use priorities to tell Google what products are most likely to convert There isn’t a one-size fit all structure, but some work better than others most of the time Start simple, and expand in complexity as you go Standard Shopping campaigns with few ad groups, few products and manual
8 Google Shopping Campaign Structures Using Priorities (Advanced) Read More »
SavvySession Summary Run a Performance Max script to know what assets to create Prep your assets in advance Ad Copy Images Videos Create a campaign structure segmenting On-Sale products to allow more granular bidding Create a fallback campaign Increase your budgets carefully (important not to do it willy-nilly) Set seasonal bid adjustments, and manage them
The Truth: Performance Max Optimization for Black Friday 2023 Read More »
In an article on Search Engine Land, Andreas Reiffen shares research his company did on the impact of changing various attributes in the Google Shopping feed. His findings reflect what I saw when making changes to Shopping feeds back in 2014 (it was a long time ago, but stay with me). I mistakenly set up a
Optimize Your Shopping Feed Titles for Breakthrough Shopping Ad Growth Read More »
When it comes to driving eCommerce revenue from Google Ads, Google Shopping is one of the most popular campaign types, but it is also often the most overlooked when it comes to actual optimization. It seems this is as related to Shopping feed optimization as it is to campaign optimization. Hardly anyone goes beyond the standard Google
Regain Control of Keywords in Google Shopping Read More »
Summary Performance Max doesn’t give you the same controls as running standard campaigns Optimizing Performance Max is focused on working with the budget, targets, and splitting into different campaigns Because you can’t see the direct impact of a change, you should make fewer, but bigger, changes at a time If Performance Max is not performing adequately, you
Performance Max Optimization: 9 Ways to Improve Performance Read More »
