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What Metrics Should My Agency Report on?
9. April 2024
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I’m part of a Slack group for Meta Ads marketers (Foxwell Founders), and I saw a great question come from
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6 Performance Max Claims That Have No Basis
12. March 2024
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Summary Performance Max is a misunderstood campaign type Most tactics people are told to improve performance have a negligible effect
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Feed-Only Performance Max, or Full Setup: What’s Best For You?
5. March 2024
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Summary Performance Max is a completely different campaign type than Smart Shopping: It combines 7 different campaign types into 1 campaign, whereas
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Broad match keywords in Google Ads; An In-Depth Review for the Future
13. February 2024
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Summary Moving more spend into fewer ad groups allows Responsive Search Ads to pick better assets based on more data
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