Download the presentation here
Here you can download the presentation we gave at SMX Advanced 2022.
For the last 20 years, PPC agencies have had an advantage over in-house PPC managers due to their technical skills.
But in the future, the scales might tip in the favor of implementing business data in how you work with Google Ads.
This will come in many shapes, but as of 2022, this revolves around:
- Better ways of working with micro conversions
- Tracking blended ROAS
- Using profit data
- Using custom product scores or applying value rules for new vs. existing customers.
In this session, you will get flurry of ideas on how you can better implement data in Google Ads, which, if combined with the right setups, can help give you an edge over your competitors.