Recording:
In-Depth Strategies Performance Max Go Beyond Out-Of-The-Box Results
Press play in the youtube player to see the full recording of the SavvySession.
In this SavvySession we will dive into:
– The limitations of a “one-campaign” approach in Performance Max and strategies to overcome them.
– Essential data for structuring Performance Max campaigns more effectively.
– Key principles for advancing beyond a single-campaign setup.
– Four sophisticated campaign structures to enhance Performance Max performance:
1️⃣ POAS/ROAS levels
2️⃣ Comparing POAS/ROAS with Impression Share
3️⃣ Strategies for Bestsellers, Sleeping, New, and Unprofitable products
4️⃣ The pitfalls of categorizing products by high vs low margins
– Managing and optimizing your Performance Max campaign structure.
– Timing for a campaign structure review and adjustments.
– Integrating standard Shopping Campaigns for a comprehensive strategy.
