In-Depth Strategies Performance Max Go Beyond Out-Of-The-Box Results

Press play in the youtube player to see the full recording of the SavvySession.

In this SavvySession we will dive into:

– The limitations of a “one-campaign” approach in Performance Max and strategies to overcome them.

– Essential data for structuring Performance Max campaigns more effectively.

– Key principles for advancing beyond a single-campaign setup.

– Four sophisticated campaign structures to enhance Performance Max performance:

1️⃣ POAS/ROAS levels
2️⃣ Comparing POAS/ROAS with Impression Share
3️⃣ Strategies for Bestsellers, Sleeping, New, and Unprofitable products
4️⃣ The pitfalls of categorizing products by high vs low margins

– Managing and optimizing your Performance Max campaign structure.

– Timing for a campaign structure review and adjustments.

– Integrating standard Shopping Campaigns for a comprehensive strategy.


Andrew is the founder of SavvyRevenue: an agency focused on scaling Paid Search for B2C eCommerce stores across Europe.

They manage Paid Search for some of the largest D2C brand and retail eCommerce stores or provide sparring to in-house teams. “Our core opinion on PPC is that “automation should drive everything at scale,” and you need to understand and solve the business problem, not solely the PPC challenges, to scale successfully.

We focus on the US and European market and are headquartered in Denmark.

Andrew Lolk
Founder & CEO