Press play to see the full recording of our SavvySession about
Micro Conversions.


“How do you get an advantage if everyone runs Smart Bidding?”

I’ve spent a lot of time thinking about this question because it’s so fundamental. With Smart Bidding and Performance Max leveling the playing field, how do you stay ahead?

The answer is data. More data and better data in the form of conversion data.

Especially if you:

  • Have under < 200 conversions a month and struggle to scale
  • Have a long customer journey
  • Have a high AOV (>$500)

Then Micro Conversions is something you should consider.

There are two things that need to be true for you to accept the tactics in this session:

  1. Whatever ROAS you see in your Google Ads account is relative
  2. True attribution is a myth

Join me to get more insights into micro conversions and why true attribution is a myth.

Hi, I'm Andrew - a top 25 PPC expert in 2022

I’m the founder of SavvyRevenue: an agency solely for mid-to-large eCommerce businesses.

We could add some marketing speak here, but if you don’t know us this is us:

  • We run Google Ads (Search, Shopping, YouTube) for top eCommerce businesses in Europe
  • We manage 27 million euros in annual ad spend that generate 134 million in revenue across 39 advertisers
  • We don’t care what Google recommends – we use what works for us and discard anything else
  • We are pro automation, and pro human insights, and hate doing something twice
  • +20,000 people joined sessions we produced across webinars, books and conferences worldwide in 2022 
In other words: We are the ones people call when they don’t know what to do — or when they need the top people in PPC to see through all the BS in the industry. 

Andrew Lolk
Founder & CEO