I’ve spent a lot of time thinking about this question because it’s so fundamental. With Smart Bidding and Performance Max leveling the playing field, how do you stay ahead?

The answer is data. More data and better data in the form of conversion data.

Especially if you:

• Have under < 200 conversions a month and struggle to scale
• Have a long customer journey
• Have a high AOV (>$500)

Then Micro Conversions is something you should consider.

There are two things that need to be true for you to accept the tactics in this session:

1. Whatever ROAS you see in your Google Ads account is relative
2. True attribution is a myth

Join me to get more insights into micro conversions and why true attribution is a myth.