SavvySession On-Demand
Search Ads Optimization
- 15 Tasks You
Shouldn’t Ignore
- Duration: 55 min.
This SavvySession dives into:
- What matters for Search Ads optimization
- Search Ads optimizations that don’t matter anymore
- How to set a proper optimization schedule
- The 15 Search optimization tasks you should do
You’ll not find any minor tweaks or hacks as those routines have more or less become a waste of time at best – and at worst, they will actually harm performance.
Why you should join this session
In 2017, most of my focus was on what buttons to push. What technicalities you could change?
Think;
- Device bid adjustments
- Adding keywords to your campaign
- Doing multi-ad group ad testing
- Change from optimized rotation to standard rotation
Most of these things have become obsolete more than once, so we’ve trashed our entire guide for optimizing Search Ads in SavvyRevenue three times.
That has left us with these 15 optimizations you shouldn’t ignore.
@ SavvyRevenue
Hi, I’m Andrew - a top 25 PPC expert in 2022
I’m the founder of SavvyRevenue: an agency solely for mid-to-large eCommerce businesses.
- We run Google Ads (Search, Shopping, YouTube) for top eCommerce businesses in Europe
- We manage 27 million euros in annual ad spend that generate 134 million in revenue across 39 advertisers
- We don’t care what Google recommends – we use what works for us and discard anything else
- We are pro automation, and pro human insights, and hate doing something twice
- +20,000 people joined sessions we produced across webinars, books and conferences worldwide in 2022
In other words: We are the ones people call when they don’t know what to do — or when they need the top people in PPC to see through all the BS in the industry.
@ SavvyRevenue
Hi, I’m Andrew - a top 25 PPC expert in 2022
I’m the founder of SavvyRevenue: an agency solely for mid-to-large eCommerce businesses.
- We run Google Ads (Search, Shopping, YouTube) for top eCommerce businesses in Europe
- We manage 27 million euros in annual ad spend that generate 134 million in revenue across 39 advertisers
- We don’t care what Google recommends – we use what works for us and discard anything else
- We are pro automation, and pro human insights, and hate doing something twice
- +20,000 people joined sessions we produced across webinars, books and conferences worldwide in 2022
In other words: We are the ones people call when they don’t know what to do — or when they need the top people in PPC to see through all the BS in the industry.