You hire us to scale your campaigns and increase your profits
You don’t need to read the small print to learn what our paid search management includes. It’s our job to do whatever it takes to ensure we achieve our targets including, but not limited to:
- Management of all paid search aspects without limitations
- Tactics to maximize profits/ROI based on tangible data
- Proactive analysis to find new expansion opportunities
The bottom line is this: You hire us to scale your AdWords/Bing Campaigns and increase profits. In our experience, most advertisers don’t care how we achieve our goals as long as we do.
Whatever it is, as long as it falls within the scope of paid search, we’re responsible for it.
Proven Methods for Scaling
We start by taking advantage of tried-and-true campaign setups – traditional AdWords search campaigns focused on bottom-of-funnel keywords combined with Shopping Ads and Remarketing.
Once we have a solid foundation, we’ll double down on the known tactics and use Dynamic Search Ads, Bing Ads and FB Remarketing to increase revenue and profits.
With a solid profit center in Paid Search we’ll use a percentage of the profit and start testing new channels like Pinterest, Facebook, and Amazon).
Humans Powered by Innovative Software
We combine our experience, intuition, and grit with innovative tools. We’re big believers in decision fatigue; you only have a limited amount of brainpower every day, so we don’t waste ours on work that computers can do better including:
- Bid Management
- Validation of Ad Tests
- Rules for Data Feed Optimization
- SKU Campaign Builds
We Focus On Where We Can Make the Biggest Impact
We want to be savvy and use our brainpower in areas that matter the most:
- Developing a winning strategy for your market
- Analyzing competitors’ initiatives and tactics
- Writing compelling, creative ad texts
- Expanding to new areas by performing keyword research
- Analyzing campaign performance for synergies and fostering Aha! moments
- Setting up new campaigns in growth channels
- Streamlining our keyword ratios to include sufficient top and bottom of funnel keywords
Whenever we can, we’ll utilize tools, machine learning, or AI to help us work better and faster, thus enabling us us to focus on areas that require a human touch.
1) Discovery Call
To achieve the best results, we need to know what your goals are, your history with AdWords, and your overall business. The better we know you, the better we’ll perform for you.
2) We Analyze Your Current AdWords/Bing Accounts
3) Quick Fixes and AdWords Account Revamp
4) Continuous Optimization of Revamped Account
5) Lean In to Other Google Channels
6) Expansion to Other Channels: Facebook Ads, Bing Ads, Amazon
Ecommerce Businessess I’ve Helped
Throughout The Years
Your Choice of
Three Pricing Options
We set a target and you pay a premium if we hit that target and only a minimal fee if performance targets aren’t met.
We scope out the exact work associated with your account and provide you with a fixed price. Ideal for simple accounts.
Percentage of Ad Spend
We charge you a percentage of your ad spend for managing your paid search advertising with no limitations.
Request Your No-Commitment Proposal
Requirements to Advertisers
A minimal PPC budget of $20,000 per month (or the potential to get there)
Capacity to increase your ad spend three to five times if we sustain our target ROI
The possibility to track revenue (e.g., e-commerce tracking in Google Analytics)
Rapid Fire Questions
What should I be aware of?
We’re performance-driven. We don’t work well with vague goals like “reduce my CPC.” It’s all about ROI and being profitable.
How involved do I have to be?
As much or as little as you want. What you don’t need to be involved in is the technical PPC stuff. That’s our turf. We take all the advice and suggestions you have, but you hired us for a reason.
Can I get a fixed price?
Yes. If you’re concerned about fluctuating costs, we can provide a fixed price.
Do you work with my current account?
Yes. Our priority is to do better than you’re doing now, not to start from scratch just for the sake of it.
Why charge a percentage of ad spend?
We combine the percentage of ad spend with a performance target, usually ROI. That ensures we keep growing your paid advertising, but in a profitable manner so it’s a win-win.
How often do I hear from you?
Too much, we’re often told. You’ll hear from us at least once a week, and we’ll find a reporting format that fits your needs.