Does your ROI decrease when you try to grow your AdWords account? Or have you stayed at the same performance level for a while?
Most advertisers who contact us share these challenges:
This is exactly the challenges we’re designed to solve. With our AdWords approach, we can grow accounts that on paper appears to have plateaued.
A lack of understanding for the dynamic buyer’s journey makes it tough for you to scale your advertising.
We only work with eCommerce stores. We don’t have generic “AdWords strategies”. We go deeper because we can.
You’re not optimizing your entire account regularly. A lot can be improved by doing the basics right. Fancy or new isn’t always better.
Depending on performance, product and website we segment campaigns in individual device-specific campaigns in order to get the most out of each individual device.
This follows a work smart model. We don’t overcomplicate it if we don’t feel we have to.
We never just review a single keyword’s performance, but also at how the keyword/effort contributes to the overall effort.
Nothing in AdWords can stand alone, and we understand that it’s not a “1-click, 1-sale” kind of world anymore.
We work with an approach that eventually will cover your entire buyer’s journey with relevant keywords. This comes in stages based on the current performance level.
We can be as aggressive, or careful, as you want when growing your account.
We’ll listen while you explain your company’s history, challenges, benefits and goals for the future.
We’ll talk about our approach, and how we see our engagement move forward.
We gain access to Google AdWords, Bing Ads and Google Analytics.
We perform a brief analysis of your current performance to make sure that our engagement can be profitable.
Granted we find the needed potential in the account, we move forward to an official proposal.
It includes our approach, initial 3-month focus, pricing and ROI calculations.
Our initial efforts are almost always a mix of optimizing for the low hanging fruit, and creating new campaigns.
The focus is on making the biggest impact, so you can see we’re not all talk.
Besides the ongoing communication, we discuss and present plans every quarter.
This is where we stop everything we’re doing, get up in the helicopter and gain the 10,000 foot view of what the next steps should be.
We set a ROAS or profit target that will release our fee.
Our fee is based on a percentage of your monthly AdWords/Bing spend granted we’re above our target.
Our percentage starts at 17% and decreases the higher your spend gets.
in monthly Google AdWords budget
(or the potential to get there)
increase in spend if we find that
we can scale AdWords profitably
Our strategies are best suited advertisers with multiple categories
What should I be aware of?
We’re performance-driven. We don’t work well with vague goals like “reduce my CPC.” It’s all about ROI and being profitable.
How involved do I have to be?
As much or as little as you want. What you don’t need to be involved in is the technical PPC stuff. That’s our turf. We take all the advice and suggestions you have, but you hired us for a reason.
Can I get a fixed price?
Yes. If you’re concerned about fluctuating costs, we can provide a fixed price.
Do you work with my current account?
Yes. Our priority is to do better than you’re doing now, not to start from scratch just for the sake of it.
Why charge a percentage of ad spend?
We combine the percentage of ad spend with a performance target, usually ROI. That ensures we keep growing your paid advertising, but in a profitable manner so it’s a win-win.
How often do I hear from you?
Too much, we’re often told. You’ll hear from us at least once a week, and we’ll find a reporting format that fits your needs.