SACKit

The perfect fit between the Google Ads strategy and the rest of the business

Results

124%

growth in revenue

-3%

decrease in ROAS

How we did it

A strategic push of product categories
Implementing TACoS/Blended ROAS as primary KPI
Strategically increased marketing investments in return for a larger brand knowledge
A close corporation with the customer to ensure the Google Ads strategy supports the business as a whole
Created a campaign and bidding structure that has an increased focus on the most important products in the business

Strategy

The overall purpose of the strategy was to create a structure where we efficiently could control and increase the volume from upper-/mid funnel traffic from the products categories with the most significant potential from different factors in the market and SACKit’s business.

In collaboration with the targeted SoMe strategy, it has been possible to grow Google Ads by more than 100% in 2022, despite a very satisfying result in the same period in 2021.

An effective push strategy

A deciding part of the strategy was to push specific product categories aggressively for a longer period toward the business’ peak season.

The initial push has to be seen as a strategic investment before a peak season that has made it possible to reach massive growth in a crucial part of the peak season.

Our account runs very well. We have constant follow-ups to ensure we are always on the same page with what happens on our Google Ads account.

We have never had an issue reaching Savvy in case there’s any need for instant action.

That gives comfort in a busy and unpredictable day-to-day operation. Huge high five from us!