The perfect fit between the Google Ads strategy and the rest of the business
The overall purpose of the strategy was to create a structure where we efficiently could control and increase the volume from upper-/mid funnel traffic from the products categories with the most significant potential from different factors in the market and SACKit’s business.
In collaboration with the targeted SoMe strategy, it has been possible to grow Google Ads by more than 100% in 2022, despite a very satisfying result in the same period in 2021.
A deciding part of the strategy was to push specific product categories aggressively for a longer period toward the business’ peak season.
The initial push has to be seen as a strategic investment before a peak season that has made it possible to reach massive growth in a crucial part of the peak season.
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