2025 marked a significant first for me: I was invited to join a select group of 15 PPC thought leaders for the Google Marketing Live (GML) presentation in Mountain View. Along with attending the live event, I gained exclusive early access to announcements two weeks in advance and had the invaluable opportunity to directly engage […]
Inside Google Marketing Live 2025: Key Insights and My Takeaways Read More »
Summary Performance Max is a completely different campaign type than Smart Shopping: It combines 7 different campaign types into 1 campaign, whereas Smart Shopping was primarily a Shopping campaign. You can set Performance Max to focus on Shopping Ads if you want to maximize Shopping Ads as a channel. By stripping assets, you take away Performance Max’s ability
Feed-Only Performance Max, or Full Setup: What’s Best For You? Read More »
Summary Focus on automation initially to get to 50% of your potential with minimal effort. Use simple Google Shopping setups (for a limited product range). Start with low manual bids, then move to Smart Bidding. Use a few Search Campaigns. Do one country at a time. This can help alleviate the risk of spreading attention (& ad
How to Effectively Expand Google Ads into Multiple European Countries Read More »
I was going to start this article with, “many people have asked for…,” but I don’t think anyone has asked for our framework. I’m not sure if many people—aside from our clients—who have been in an introductory call with me even know that we have one. Nevertheless, I feel our framework can be used for
The Google Ads Framework Behind $101,790,000 in eCommerce Revenue Read More »
When I first started SavvyRevenue, I actually thought a blog post on how to start Google Ads campaigns to a brand new ecommerce store wouldn’t be necessary. Our target market is mid-to-large eCommerce stores. Surely they’d all be running Google Ads at the time they thought of talking with us. Boy, was I wrong. Yes, the
How eCommerce Should Start Google Ads Campaigns from Scratch Read More »
