There’s a quiet assumption baked into almost every ecommerce Google Ads account: that the conversion tracking you’re looking at tells you what people bought. It doesn’t. Conversion tracking only ever records the click. That distinction sounds academic until you realise every bidding decision Google makes on your behalf is built on top of it. Your

We all know the basics of conversion tracking: Track the revenue back to campaigns to measure efficiency and spend more profitably And in recent years, it’s expanded to: Use Enhanced Conversions to track conversions from consumers without cookie tracking Use “server-side” tracking to get close to 100% tracking Today, conversion tracking is evolving further with

Summary Your Google Ads account is getting less data than it ever has, and algorithms take up a much greater part of your account than ever Algorithms depend on data which exacerbates the problems The solutions are out there, but they are not perfect Getting more data, and the right data, in your Google Ads